Parachute Coffee
A memorable eCommerce subscription experience pairing playful illustrations with analog-inspired animations. Making it fun and easy to have better coffee at home.
Creative Direction
Custom Shopify Design
Visit the Site →
Agency:
Pixel Union
Parachute Coffee is a subscription coffee service based out of Toronto, Canada. They were looking to level-up their online subscription experience and move from WooCommerce to Shopify.
Through the process I executed user and competitive research, designed the site map, wireframes and user flows to determine the user experience. While designing the visual style and UI of the website, I worked with Parachute to determine their content, illustration and photography strategies.
Together we established an illustration and brand strategy that would make Parachute Coffee memorable and fun. It was important to create an experience that felt analog and tangible to juxtapose the direct to consumer nature of the product offering. To create that sense of tangibility we implemented fun and simple animations throughout like spinning badges and button hover effects. And we topped it off with an illustration style that interacted with the product photography and interface elements of the site.
The project offered its fair share of challenges. Their new store would use 3 Shopify apps, each with their own custom implementation.
Recharge Payments was used for managing recurring payments and their subscription model, Smile.io was used as their customer rewards program, and Judge.me for powering customer reviews. These all needed custom designs but needed to work using existing API capabilities. I worked closely with the internal development team to ensure that no rock was left unturned and that every solution and user path was accounted for.
The result was three custom pages for desktop, tablet and mobile that showed off Parachute Coffee’s product offering and personality without compromising functionality.
“In our first quarter since launching the redesigned store, we’ve seen 189% growth in revenue and 300% growth in subscribers”
Yehia Elkhouly
COO, Parachute Coffee
